ABOUT ME
Rather than an average Search Engine Optimisation Specialist, I see myself as a Digital Growth with a Bachelor’s in Marketing.
Currently I am an SEO Specialist at Media Booth Australia, where I manage SEO strategies and campaigns for Australian clients.
As an SEO, I’ve crafted strategies that boosted website traffic by 120% in just 6 months, alongside achieving a 4.5% monthly conversion rate on mid funnel content. My approach to success seamlessly integrates SEO, Content Marketing, and data-driven insights.
As a remote worker, I excel in project management and consistently meet deadlines with minimal supervision. In my free time, I maintain a personal blog and create content on TikTok to enhance my content creation skills and stay up-to-date with trends.
EXPERIENCEs
Media Booth Australia (Remote - Gold Coast, AU)
Search Engine Specialist
October 2024 - present
Media Booth Australia is a full-service digital marketing agency based on the Gold Coast, Australia, specialising in SEO, website development, social media management, paid advertising, and content marketing.
- Conduct keyword research and analysis to guide content teams for clients across various industries, including e-commerce and B2B.
- Optimise website content, landing pages, and paid search copy to drive results for a diverse client base.
- Develop and implement tailored link-building strategies to meet client goals.
- Monitor and evaluate search results and performance across major search channels to inform strategy adjustments.
- Manage SEO campaigns for Australian clients, ensuring alignment with industry best practices and client objectives.
Associe.co.id (Remote - Jakarta, ID)
Search Engine Optimization & Content Specialist
August 2022 - September 2024
– Developed and implemented comprehensive content strategies, including content planning, research, and brief creation.
– Created SEO-optimised articles covering topics in Finance, Human Resources, and Business.
– Monitored daily performance metrics to evaluate SEO strategy performance.
– Tracked, reported, and analysed website analytics.
– Conducted keyword analysis, research, and integration for on-page optimisation.
– Created and designed landing pages on the website to optimise user experiences.
– Analysed data and metrics to track content performance and made data-driven decisions to improve the content strategy.
Achievement:
– Drove a 120% increase in website traffic via organic search within six months.
– Achieved an average monthly conversion rate of 4.5% on middle-of-funnel helpful content.
– Secured 327 backlinks in a year through link building via digital PR and off-page SEO.
RevoU (Part Time Contributor - Remote)
Student Development Coordinator
May 2023 - January 2024
As a Student Development Coordinator at RevoU, I was responsible for guiding and mentoring students in the Content Marketing and SEO Labs Program.
My main duties included:
– Helped students create and develop content marketing strategies and optimisation plans
– Guided students in building new websites from scratch
– Assisted students in analysing data and creating reporting decks for their projects
– Supported students in developing their communication and professional skills
– Reviewed, evaluated, and provided feedback on students’ work, such as reporting decks and strategy proposals for SEO and Content Marketing projects
– Ensured students’ LinkedIn profiles and portfolios were professional and showcased their skills and achievements
– Assessed students’ skills and performance throughout their project period
– Managed project timelines and deadlines
Team Lead Full Stack Digital Marketing
Dec 2022 - April 2023
– Assisted and ensured 15 students received the best feedback and support possible during their digital marketing journey
– Conducted Digital Marketing Simulation Classes, covering Marketing Plans, Facebook Ads, Google Ads, Content Marketing, SEO, Organic Social Media, and CRM to optimise learning outcomes and enhance performance
– Encouraged and motivated aspiring learners to develop new skillsets
EDUCATION
RevoU
Full Stack Digital Marketing
2021
Selected to join the program with a <10% acceptance rate, taught by instructors that came from top SEA industries like Traveloka, Gojek, Grab, Tokopedia, iPrice, etc. Committed over 200 hours of active participation and completed 13 individual and group weekly projects.
Achievements:
– Best Group in Marketing Analytics
– Best Group in handling FB Ads
– Runner Up Group in handling Google Ads
– Top 3 Student in SEO Course (Batch 7, Section H)
Soegijapranata Catholic University
Bachelor of Business and Economic Management
2012 - 2019
Specialized in Marketing Management,
Thesis title “Identifikasi Atribut Produk yang Mempengaruhi Keputusan Pembelian Jersey pada Suporter Sepak Bola Eropa”
GPA: 3.17/4.00
SKILLS
Search Engine Optimization
Keyword Research
Web Development
Content Marketing
WordPress
TOOLS
Ahrefs
SEMRush
Screaming Frog
Google Analytics
Google Search Console
SKILLS
Search Engine Optimization
Non enim praesent
Keyword Research
Non enim praesent
Web Development
Non enim praesent
Content Marketing
Non enim praesent
WordPress
Non enim praesent
Web Analytics
Non enim praesent
Tools
Ahrefs
SEMRush
Google Analytics
WordPress
Screaming Frog
Mailchimp
Canva
VN Editor
Capcut
SocialBlade
Notion
Meta Business Suite
AWARDS
14 May 2020
Bluebase
Non enim praesent
26 June 2018
Demble
Non enim praesent