Elevating Brand Awareness Through Strategic Infographics
As Website Project for Revou’s Content Marketing Lab, the primary goal was to amplify brand awareness for ruangDM.com, a burgeoning digital marketing website focusing on offering a comprehensive Digital Marketing Glossary in Bahasa Indonesia.
Challenge
RuangDM.com, a new Digital Marketing website offering a glossary in Bahasa Indonesia, needed to build brand awareness.
Solution
An infographic was developed to visually convey data and insights on how South Korean brand ambassadors positively influence brand mentions of Indonesian brands online, targeting industry professionals interested in leveraging these figures for brand endorsement.
Scope of Work
- As the Project Manager, led and coordinated the project team, overseeing the workflow and ensuring each component was executed.
- Utilized Brand24 for advanced social listening, identified key trends around South Korean Brand Ambassadors and their impact on brand mentions.
- Leveraged Canva for the creative and engaging design of the infographic to communicate the data into visually appealing content.
- Used Huntr to find email and reach out journalists to ensured the infographic’s wide distribution and visibility.
Results
Free Publication on MIX Marcomm Magazine
The infographic’s publication in MIX Marcomm and its reception among the target audience significantly contributed to raising brand awareness for ruangDM.com, highlighting the website’s value as a resource for digital marketing professionals in Indonesia.
Detailed analytics on Best Performing Video from September 2023 until March 2024
Overview analytics on Best Performing Video from September 2023 until March 2024
Conclusion
The project success was in finding that Indonesian brands using South Korean ambassadors is really trending, which resulted in significant boost on brand mentions over social media.
Challenges included limited access to social listening tools and journalist contacts, creatively overcome by utilizing Huntr for email discovery.
From narrowing in on digital marketing bootcamps to zooming out to more general viewing topics, this shift marked the ever-important need for flexibility and a wide view of content strategy.
Although hindsight assists our efforts in good faith, the recurring theme of a learning curve throughout this reflection cements an understanding that plus trend and flex are key to creating strong content.