25% Increase in Engagement Rate
Associe
Associe.co.id is a Business Consulting Company that run in Jakarta & Tangerang.
Some of the services that associe.co.id offers are Company establishment, Tax and accounting, HR management, Virtual office, Trademark registration and Digital Marketing Agencies.
Challenge
Associe.co.id encountered difficulties with low engagement rates for its blog articles, which had a negative impact on user interaction and the overall performance of the website.
The existing layout and user experience were ineffective in capturing and retaining the audience’s interest.
Solution
Reconstructed the blog layout of Associe.co.id through the implementation of a user-centric redesign, placing emphasis on readability, visual appeal, and seamless navigation.
Scope of Work
- Conducting user experience analysis to pinpoint areas of concern.
- Redesign the blog layout through Elementor to enhance usability by adding breadcrumb trails, a table of contents, related articles, and revamping the Hero Section.
- Performing a comprehensive content audit and optimization to improve relevance and enhance SEO performance.
Incorporating social sharing features to maximize content visibility.
Results
25% Increased Engagement Rate on Article
Our strategic redesign and content optimization resulted in a 25% surge in engagement rates compared to the previous year, as users spent more time exploring our content.
Average Time Increased
Implementing internal linking features such as related articles, breadcrumbs, and a search bar has extended users’ time spent on website, enhancing their overall experience and bolstering SEO performance.
Boosted the SEO Performance
The optimized content and improved engagement have significantly influenced the website’s SEO performance, creating a “snowball effect” that led to higher visibility on search engine results pages.
Looks on Article Layout from Associe
Taken on September 2023
New Layout for Article from Associe
Taken on March 2024
Conclusion
The success Blog Layout redesign demonstrated the power of a user-centered redesign in increasing engagement, emphasizing the crucial role of navigation tools and SEO-optimized content. Overcoming initial challenges involved a strategic revamp and a deeper understanding of user needs and search engine dynamics.
This experience underscored the importance of aligning digital content with user expectations and the ongoing relevance of SEO in improving visibility. I learned that focusing on user engagement and strategic content placement, will guide and enhance the approach to future projects, ensuring they are both user-friendly and highly prominent online.